LA CROSSE, WI – After Gov. Walker and Legislative Republicans approved a $7 million taxpayer-funded ad campaign aimed at luring millennials back to Wisconsin from places like Chicago and Minneapolis, Senate Democratic Leader Jennifer Shilling (D-La Crosse) noticed something was missing.
“The current ads are fine and all, but something about the glossy posters and drink coasters hasn’t seemed to resonate with the target audience,” said Sen. Shilling. “Young people are simply looking for something else and I think we need to reconsider whether this $7 million in taxpayer spending is really hitting the mark.”
Via New Plan Needed to Lure Millennials Back to Wisconsin @ Green Bay Progressive.