A CNN article about how Scott Walker has branded himself with a brand — the Wisconsin-based retailer Kohl’s. CNN enumerates 4 reasons for Walker to use the Kohl’s brand: 1. It signifies frugality, 2. He has a way to connect it to tax policy, 3. He can contrast himself to Hillary who probably shops at more expensive places, and 4. He can leverage easy jokes like saying “Is it from Kohl’s?” when someone gives him something.
Via “In battle for authenticity, Scott Walker looks to Kohl’s” @ Althouse.