It’s grandiose and wasteful to think that Milton’s schools – or Whitewater’s – would need a public relations man. They don’t. The way to present oneself at open enrollment is better teaching and to offer better academic, athletic, and artistic opportunities.
That is, the best reputation comes from good work, itself.
Public relations is not a substantive, fundamental field. It’s a secondary activity. Success comes from accomplishments in substantive and fundamental fields (e.g., mathematics, history, etc.) and from that comes a true & good reputation.
Via The Police Chief Turned City Administrator Turned School Public Relations Man @ FREE WHITEWATER.